4 out of 5 Canadian women see more opportunities than ever in running their own business, despite challenges: GoDaddy survey

Survey finds more than three-quarters of Canadian women have experienced burnout in their careers

TORONTO, March 1, 2023 /CNW/ – Today GoDaddy released data from a new survey exploring the opportunities and challenges associated with female entrepreneurship in Canada. The data, which comes in the lead up to International Women’s Day and is based on a previous GoDaddy survey from 2021, shows 80 percent of Canadian women have more opportunities than ever to start their own business, despite battling burnout and a challenging economic climate appear to.

Sadaf Rahimi, Charcuterie Vancouver (CNW Group/GoDaddy)
Sadaf Rahimi, Charcuterie Vancouver (CNW Group/GoDaddy)
Sadaf Rahimi, Charcuterie Vancouver (CNW Group/GoDaddy)
Sadaf Rahimi, Charcuterie Vancouver (CNW Group/GoDaddy)
Sadaf Rahimi, Charcuterie Vancouver (CNW Group/GoDaddy)

Invincible Women Study from GoDaddy found that a majority of Canadian women started or intend to start their own small business in pursuit of financial opportunities and lifestyle flexibility – a shift from 2021, when a GoDaddy study found that a majority of millennial women Cited passion as the driving force behind small business dreams. ,

Amid current living challenges, nearly half (49%) of women looking to start a small business say increased financial opportunities over flexibility or autonomy are the top motivators.

However, the survey also highlights perceived barriers for women looking to start their own business, with time commitments and set up costs ranking at the top of the list. Domestic commitments also remain an important factor—one in three Canadian women say they are a primary caregiver with children under the age of 18, and an overwhelming majority (81%) said that caring responsibilities They are primarily responsible for household duties regardless.

Underlying these barriers is the need for mental health support. More than three-quarters (78%) of Canadian women surveyed say they have experienced burnout at some point in their careers. At the same time, women entrepreneurs say that confidence and adaptability have been key to their business success – underscoring the importance of support systems that help women entrepreneurs feel confident in their business journey, and tools that help them Empowers you to adapt to adverse circumstances.

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Canadian women are invincible: Sadaf Rahimi, meet Charcuterie Vancouver

As part of its Unstoppable Women campaign in honor of International Women’s Day, GoDaddy is non-stop sharing stories to celebrate the achievements of Canada’s female entrepreneurs and inspire more women to follow their small business dreams Is.

Sadaf Rahimi, owner of Charcuterie VancouverEstablished our business at the end of 2019. Due to the pandemic curtailing events in 2020, Sadaf had to quickly rethink its business plans, which focused on event catering, and instead offered small, individual charcuterie boxes through its business website .

Like many Canadian women, starting their own business was a path to greater financial stability. For Sadaf, it was also about giving back to her family, whose journey through Afghanistan has been a powerful motivator for the success of her business.

Sadaf said, “Watching my parents struggle to give us a better life in Canada has inspired me to succeed in life and do everything I can to give back to my mother, Because they have sacrificed everything for us.” ,

Women business owners are optimistic, bullish on growth in 2023

Despite continuing obstacles, Canadian women entrepreneurs remain undeniably optimistic – only 16 per cent report that pandemic-related impact remains their biggest business concern, and a combined 70 per cent report enthusiasm for their growth in 2023 whether enhancing their brand (30%), enhancing their skills (21%), or expanding their business offerings (19%). Women who have not yet started their own business are also taking a careful look at the resources and tools they need to be successful, with 91 percent of women planning to start a business saying they would like to have a website for their new venture. Will make

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Sadaf recalls that her website, built with the GoDaddy website builder, was her first purchase when she started her business in 2019.

“This has been one of the biggest reasons for our growth and success,” Sadaf said of its website, which allows its customers to seamlessly purchase everything from individual boxes to gift packs and tables for corporate events. “I truly believe that every business owner at the beginning of their entrepreneurial journey needs a website not only to appear more professional to their clients but also to make their own lives easier. GoDaddy has many templates that are very user-friendly and anyone can create their own website.”

“Canadian women can’t be stopped, and whenever we can be a part of helping entrepreneurs take that first step, we feel honored,” said Young Lee, Canada market lead. go Daddy. “At GoDaddy, we provide the tools and resources for entrepreneurs to feel confident at every step of their small business journey. We believe that with the right tools and support, anyone can grow, build and manage their business online.”

Canadian women can cover start-up costs by more than 50 percent

While women looking to start their own businesses cited start-up costs as a major obstacle, the Unstoppable Women survey found they overestimate start-up costs by an average of 56 percent or more. In fact, more than two-thirds of female business owners surveyed said it cost them less than $1,000 to start their business, with 15 percent saying they had no start-up costs.

Sadaf encourages other aspiring women entrepreneurs to share her optimism and remember that no matter what you want to achieve or how difficult it seems, don’t give up.

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“If I, a young Afghan-Canadian immigrant, can grow my small charcuterie plates into a seven-figure business, so can you. Trust yourself and don’t care what people think. Do it.” ”

To celebrate and honor the invincible women entrepreneurs, GoDaddy is highlighting business women customers on its social channels throughout the month of March. To learn more about how GoDaddy supports everyday entrepreneurs, visit godaddy.ca.

about godaddy
GoDaddy helps millions of entrepreneurs globally start, grow and expand their businesses. People come to GoDaddy to name their ideas, build a professional website, attract clients, sell their products and services, and accept payments online and in person. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place, and its expert guides are available 24/7 to provide support. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Surveys

Research Methodology: On behalf of GoDaddy, Antenna, an independent consumer research agency, conducted an online survey of n=1009 female business leaders in Canada. The survey was conducted between 23/12/22 – 09/01/23. Survey data collection was national and respondents were obtained using an accredited online research access panel. The data were weighted for representativeness towards the country’s census figures.

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